James Lingle is the founder and President of James Lingle Consulting. For over 20 years, James has been a part of technology in the hospitality space. In his consulting business James works with both vendors and hoteliers across a wide range of needs - including CIO advisory services, security and data protection, project management, process improvement and customer retention. Prior to starting his own consulting organization, James grew up in hospitality IT. Initially responsible for handling IT at the property, he grew into executive leadership roles in IT for several hospitality management companies and brands. James has served on several major brand advisory boards and industry boards and committees and is currently a director at large for the Rocky Mountain HFTP chapter. In addition to his participation on numerous panels at trade and association events, James has written for hospitality trade publications and been interviewed for stories in other non-industry publications.