2014 Hotel Technology Forum


Wednesday, April 16, 2014 / Arrival Day
  • 10:00a - 7:30p
  • Registration Open
  • 12:30 - 5:30p
  • Golf / Shotgun Start / Desert Pines Golf Club
  • 3:30 - 5:30p
    Due to popularity, the Hotel Technology Forum is expanding its program to include an open-door, interactive workshop. This workshop will be open to all HTF attendees, including hotel operators, vendors (HTF sponsors only) and qualified consultants. Pre-event signup will be made available via an emailed link, and is encouraged. Space is limited! Cash prizes!

    Hotel of the Future: Take the Top Tech Challenge!
    Leader: Russell Dazzio, Chairman & CEO, R&R Global Hospitality

    HTF is celebrating its 10 year anniversary, and as a part of this year’s program, we’re excited to launch the “Hotel of the Future: Top Tech Challenge!” where participants will compete to create concepts for a hotel’s use of technology ten years into the future.
    The year is 2024, and the hotel industry has evolved in many exciting — even unprecedented — ways to meet the needs and expectations of guests. From finding and booking rooms, to creating experiences for guests while on property, technology is a vital component of success for the hotel of the future.
    What are the services and systems that will be a part of the fabric of the hotel industry in 2024? Join the Top Tech Challenge, and predict the course of the future. In this interactive workshop, teams of visionary industry executives will be given a specific category to explore, as they attempt to conceptualize how future technology is being used to engage guests, provide service, and create experiences in the hotel of the future.
    After a fast-paced brainstorm session* with your team to develop your concept, each team will share their concept during a competitive round of presentations. Judges will evaluate concepts, and the winning team will earn the coveted “Hotel of the Future: Top Tech Challenge” award, plus cash prizes!
    *Bring your wi-fi connected devices to aid in your brainstorming – online research is encouraged! This session promises to be fun, interactive and educational!

    Distinguished Judges
    * John Bollen, Sr. Vice President & Chief Digital Officer, MGM Resorts International
    * Russell Dazzio, Chairman & CEO, R&R Global Hospitality
    * Mehmet Erdem, Ph.D., CHTP, President, iHITA.org and Director of Technology & Innovation, Hotel College, UNLV
    * Abigail A. Lorden, Editor-in-Chief, Hospitality Technology
    * Douglas C. Rice, Executive Vice President & CEO, Hotel Technology Next Generation

  • 7:00 - 8:00p
    • Welcome Cocktail Reception
  • Evening
    • Sponsor Activities / Dinners
Thursday, April 17, 2014 / FIRST DAY OF SESSIONS
  • 8:00a - 7:30p
  • Registration Open
  • 8:00 - 8:45a
    • Networking Breakfast
  • 8:45 - 9:00a
  • Opening Comments
    • Lenore O'Meara, Publisher, Hospitality Technology
    • Honorary Chairperson Kris Singleton, CIO, The Cosmopolitan Las Vegas
  • 9:00 - 10:00a
  • Opening Keynote Address

    Is Your Hyper-Connected, Tech-Enabled Marketing Strategy Actually an #EpicFail?

    Keynote Speaker: Scott Stratten, President, Un-Marketing; Author, UnMarketing: Stop Marketing, Start Engaging

    Social media, mobile devices, and instant access to information are profound in their impact on the way businesses engage with consumers, and using them is important. Hotels have jumped head-first into the wild west of technology-enabled marketing and customer engagement. But just because you’re using Facebook, Twitter, QR codes, location-based offers, and other tech-enabled marketing, doesn’t mean you’re doing it right. In fact, some of these commonly used tools might be seriously ticking off your guests. Scott Stratten is a national best-selling author and an expert in viral, social and authentic marketing, In this must-see keynote session, Stratten talks about what it takes to successfully engage customers when time is of the essence, authenticity is key, and guests can call your bluff for the world to see.

  • 10:00 - 10:40a
  • Keynote Networking Break
  • 10:40 - 10:45a
  • Editorial Welcome: Abigail Lorden, Editor-in-Chief, Hospitality Technology
  • 10:45 - 11:35a
  • General Session #1
    Moving into the Cloud
    • Hoang Nguyen, Vice President, IT Applications, LQ Management LLC

    • Scott Gibson, CIO & SVP, Distribution, Best Western International Inc.
    • James Lamb, CIO, Interstate Hotels & Resorts
    • Gerald Lampaert, Vice President of Global Information Technology, Benchmark Hospitality International

    A panel of hotel executives discuss the industry's cloud migration. Topics include: selecting which systems to migrate, orchestrating the switch, and managing a cloud-based environment over the long term.

  • 11:40a - 12:30p
  • General Session #2
    Meeting Demands for Hyper-Connectivity
    • David Heckaman, Vice President of Technology, Mandarin Oriental Hotel Group
    • Cathy Zatloukal, Founder, 5th GenWireless Consulting

    The bandwidth curve is rising at a relentless pace, and hotels are funneling resources into bandwidth. This session looks at what's next for hotel networks, including DAS, WAPs, fiber, cellular networks and more.

  • 12:30 - 12:45p
    • 2014 Hotel Visionary Awards
    • 2014 "Hotel of the Future: Top Tech Challenge" Award
    • Presenter: Abigail Lorden, Editor-in-Chief, Hospitality Technology
  • 12:45 – 2:00p
    • Networking Luncheon with Topic Tables
  • 2:00 – 2:50p
  • General Session #3
    Research Super Session: Lodging Technology Insights

    * Abigail Lorden, Editor-in-Chief, Hospitality Technology
    * Gaurav Pant, Sr. Vice President, Research, EKN

    Hospitality Technology presents key findings from two of its leading research reports: the 2014 Lodging Technology Study, and the 2013 Customer Engagement Technology Study. Collectively, these findings offer insight into IT budgets and investment priorities across a variety of areas, including mobile devices, loyalty, guest room tech, connectivity, above-property technology and more. This super session will include new analysis from HT and its research partners EKN Research, UNLV, and University of Denver.

  • 2:50 – 3:30p
    • Afternoon Networking Break
  • 3:30 – 5:00p
  • Closed Door Workshops (Operators Only)
    • Consistently one of the most popular parts of HTF, our closed-door workshops are open to hotel operators only and provide an opportunity for candid peer-to-peer discussion around a specific topic. Offered concurrently, participants are broken into small round-table discussion groups. Each workshop covers a specific topic, and several rounds of discussion will dive deep into current challenges, technology solutions, and operational strategies. The workshops are led by host/moderators who will help drive discussion.
    Workshop #1 (Operators Only)
    Digital Strategies & Guest Loyalty
    • David Barbieri, Sr. Vice President & CIO, Red Lion Hotels Corporation
    • John Lilley, Principal, John Lilley Consulting; Advisor to Aspen Skiing Company

    In this session, hotel executives will discuss the rapidly-changing field of "loyalty" and how to engage with this critical guest population, especially as pressure from OTAs changes the relationship. From web conversions and e-commerce, to mobile platforms and social media, workshop participants will discuss strategies to build and retain customer loyalty in a rapidly changing, multi-channel communication environment.

    Workshop #2 (Operators Only)
    Guestroom Tech Investments
    • Randy Dearborn, Vice President, Multimedia & Guest Technology, MGM Resorts International
    • Mark McBeth, Vice President of IT North America, Starwood Hotels & Resorts Worldwide Inc. 

    Is guestroom tech dead upon arrival? If not, what investments are likely to last to obtain ROI? This session will cover televisions and content, room control devices, bandwidth, and other guestroom technologies.

  • 5:00 – 6:00p
  • Editorial Advisory Board Meeting (private)
  • 6:00 – 7:00p
  • Cocktail Reception
Friday, April 18, 2014 / CLOSING DAY
  • 8:00a - 12:15p
  • Registration Open
  • 8:00 - 8:45a
    • Networking Breakfast
  • 8:45 - 8:50a
  • Day Two Opening Comments
    Honorary Chairperson Kris Singleton, CIO, The Cosmopolitan Las Vegas
  • 8:50 - 9:40a
  • Day Two Keynote
    How Today's Hotel Operations must Change to Cater to Tomorrow's Travelers

    Keynote Speaker: Martin Kubler, International Hospitality Consultant, iconsulthotels

    Tomorrow's travelers will be even more digitally enabled, and catering to their needs will require an evolution in hotel operations. In this session, join Martin Kubler, international hotelier turned industry consultant, for a look ahead at the next iteration of selling to and serving hotel guests. Kubler will offer insights into who the travelers of tomorrow will be, and how hotel operations must change to cater to their expectations. He'll  talk about the risks and rewards of digital engagement; how tomorrow's winning hotels will be radically different from today's; the new ways guests will find and book rooms; and the factors that influence their decisions. He'll discuss creative CRM strategies, extending on-property service into the online space, and ways to cope with the vast amounts of data these changes will bring.

  • 9:40 - 9:50a
    • Editorial Comments
  • 9:50 - 10:40a
  • General Session #4
    Leadership without the Permission Slip: A Watershed Moment for CIOs

    Speaker: Chris Laping, Sr. Vice President of Business Transformation & CIO, Red Robin International Inc.

    Technology executives are at a watershed moment where they can either rise to be business leaders, or be overshadowed by the wins of their marketing and digitally-focused peers. But nobody gives you a permission slip to lead -- you have to build it for yourself. In this session, Chris Laping, SVP of Business Transformation and CIO for Red Robin Gourmet Burgers, will share his vision for IT leaders. Laping believes that technology teams are naturally in a position to drive change, but all too often IT leaders take a reactionary role, responding to goals set by the business. This approach ignores the inherent ability of IT to innovate. Laping helps IT executives understand the behaviors and beliefs that hold them back, and the skills they possess that can drive the business as much as marketing and operations.

  • 10:40 - 11:20a
  • Networking Coffee Break
  • 11:20a - 12:10p
  • General Session #5
    Data Privacy and Security

    Moderator: Kris Singleton, CIO, The Cosmopolitan Las Vegas

    1) Jessie Burgess, Vice President, IT and Contact Center Operations, G6 Hospitality LLC
    2) Robert J. Habeeb, CHA, President & COO, First Hospitality Group
    3) James Lingle, President, James Lingle Consulting LLC

    Hotels are increasingly collecting more information about their guests, including not only payment/PCI data but also PII  or "personally identifiable information." The landscape of data privacy and security is now a complex balance of liability and risk, and of knowledge and ethics. In this panel discussion, hoteliers discuss some of the latest strategies for protecting data, and their role and responsibility. Topics may include new threats, network security, the impact of mobile devices, changes in security best practices, and the implications of guest data and hotel liability when operating in a global marketplace.

  • 12:10 - 12:15p
  • Forum Closing Comments
    Lenore O'Meara, Publisher, Hospitality Technology