Assistant Professor, William F. Harrah College of Hotel Administration
University of Nevada, Las Vegas
Dr. Jungsun (Sunny) Kim received her Ph.D. in Hospitality Administration from the University of Nevada, Las Vegas (UNLV). She received her M.S. in Hotel Administration also from UNLV and a B.S. in Hotel and Tourism Management from Kyunghee University, Korea. Dr. Kim worked in the area of operations for restaurants in Australia, hotels in Korea, and the Information Technology (IT) department in U.S. casino hotels. She is an active member of Hospitality Financial and Technology Professionals (HFTP) and the American Hotel and Lodging Association (AH&LA), serving on the Technology Committee of AH&LA and the Hospitality Technology Advisory Board. She currently serves on the faculty at UNLV and has taught computer applications and hospitality managerial accounting courses. She also served on the faculty of Texas Tech University’s Nutrition, Hospitality, & Retailing Department, teaching hospitality marketing and finance courses. In terms of scholarly endeavors, Dr. Kim has worked extensively on the development of theoretical models to better understand the customer behavior toward new technologies such as biometrics, social media, self-service, green, mobile, gaming, wireless, and in-room technologies. Dr. Kim has published more than 15 peer-reviewed articles in academic journals such as Journal of Hospitality & Tourism Research (JHTR), International Journal of Contemporary Hospitality Management (JHCHM), Journal of Hospitality Marketing & Management (JHMM), Journal of Travel & Tourism Marketing (JTTM), Journal of Hospitality & Tourism Technology (JHTT), International Journal of Hospitality Technology Administration (IJHTA), Journal of Hospitality & Tourism Cases, UNLV Gaming Research & Review Journal, Journal of Hospitality Leisure & Marketing (JHLM), and Korean Journal of Hospitality Administration (KJHA).