Director of Marketing
Mooyah Burgers, Fries & Shakes
Alexis Barnett Gillette is Director of Marketing for MOOYAH Burgers, Fries & Shakes, a leader in the “better burger” fast-casual segment. Gillette’s vision for system programs, implementation of processes and procedures, along with innovation in technology and digital media resulted in nearly 100% unit growth for 2012. Gillette continues to pioneer the way for the brand. Acquisition for CRM programs continues to be a key focus with 55% YOY growth of MOOYAH text message subscribers, 58% YOY growth on Facebook, and the start of an Email program.
Before joining the MOOYAH family, Gillette, who graduated from the University of Texas at Austin in just three years, worked for six years at TracyLocke in Dallas. In 2007, Gillette was named TracyLocke's "Employee of the Year." Before coming onboard with MOOYAH, Gillette left TracyLocke as the Account Lead for Pizza Hut, Inc. national advertising programs.
Alexis is a member of the Women’s Foodservice Forum, National Restaurant Association and a mentor for Centennial High School’s Independent Study & Mentorship program in Frisco. Earlier this year Gillette was named by 1851 Magazine as “Young Ones to Watch” and nominated for Top Female Executive by Addison Magazine.