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2013 Multi-Unit Restaurant Technology Conference
Jonathan Fornaci MURTEC13 SpeakerJonathan Fornaci
President & CEO
Rita's Italian Ice

Jonathan Fornaci brings more than 20 years of operational, retail, franchise chain and brand experience to his role with Rita’s Italian Ice. Most recently, he served as president of Straw Hat Pizza, a California-based franchise company, where he made his mark by driving revenue growth through the expansion of the 53-year-old concept beyond California for the first time in its history with numerous new locations, development of an enhanced menu and an extensive effort to upgrade restaurant decor. After starting his career with Accenture, Fornaci served as Chief Technology and Information Officer for GE Capital/Genstar, where he managed technology for 10 GE Capital divisions. He served as Chief Technology Officer and Chief Executive Officer of IBIS Consulting, Inc., which was sold to Proxicom. Fornaci was also Chief Operating Officer for Provato, an enterprise software development company. He is also founder of IMG Universal, a real estate development, retail and mortgage broker company headquartered in Walnut Creek, Calif., and co-founder of Atomic Tangerine, a global security company. He is also the proprietor of two restaurants, including the acclaimed Restaurante Vida in Lima, Peru. A graduate of University of California at Berkeley, Fornaci also serves currently on the Board of Directors for Meals on Wheels, San Francisco.