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2013 Multi-Unit Restaurant Technology Conference
FULL AGENDA

Wednesday, March 13, 2013 / Arrival Day
10:00 a - 8:00 p Registration Open
12:30 - 5:30 p Golf
7:00 - 8:00 p * Exhibit Hall Open
* Welcome Cocktail Reception in Exhibit Hall & New Vendor Showcase
Thursday, March 14, 2013 / First Day of Sessions
8:00 a - 6:45 p Registration Open
8:00 - 9:00 a * Exhibit Hall Open
* Networking Breakfast in Exhibit Hall
* New Vendor Showcase (open all day until 7p)
9:00 - 9:05 a
MURTEC® Opening Comments
Lenore O'Meara, Publisher, Hospitality Technology
9:05 - 9:55 a
Opening Keynote Address
Don't React to Change, Drive it! How Technology can Lead the Business

Keynote Speaker: Chris Laping, Sr. Vice President, Business Transformation & CIO, Red Robin Gourmet Burgers, Inc.

The technology department is naturally in a position to drive change, but all too often IT leaders take a reactionary role, responding to goals set by operations and marketing departments. This approach ignores the inherent ability of IT departments to innovate. In MURTEC's high-energy keynote address, the CIO and SVP of business transformation at Red Robin will help fellow IT executives understand how to harness their power to influence corporate structure and the brand. A lot of best practices are built into the technology innovation process. If these practices also flow into organizational design, IT can drive the business as much as marketing and operations. But nobody gives you a permission slip - you have to build it.
9:55 - 10:05 a
Editorial Welcome Comments
Abigail Lorden, Editor-in-Chief, Hospitality Technology
10:05 - 10:55 a
General Session #1
Technology, Marketing & Social CRM

Speaker: Jason McEachern, Vice President of IT, Wingstop Restaurants Inc.

Social customer relationship management is offering operators more ways to connect and engage customers. In this session, the VP of IT for Wingstop dives into the world of Social CRM – a discipline that spans both marketing and technology. He’ll share his own company’s unique approach to tech-marketing collaboration, and will provide a roadmap for others in creating successful Social CRM programs. He’ll share how to structure teams for tech-marketing collaboration, he’ll discuss some specific Social CRM solutions, and he’ll talk about an integration strategy for these systems that even includes the kitchen.
10:55 - 11:40 a Networking Coffee Break in Exhibit Hall & New Vendor Showcase
11:40 a - 12:30 p
General Session #2
Future of Payments

Moderator: Dave Matthews, Sr. Vice President & CIO, National Restaurant Association

Panelists:
1) Roxanne Amidon, Director, Technology Strategy & Planning, The Wendy's Company
2) Mark Horwedel, CEO, Merchant Advisory Group
3) Frank Liberio, Vice President & CIO US McDonalds, McDonalds Corporation
4) Robert Notte, Chief Technology Officer, Jamba Juice

With significant changes coming to the payment landscape, a panel of executives takes the stage to discuss what restaurant operators can do to prepare. They'll cover deadlines, strategic planning, opportunities and even some specific solutions. Topics include: mobile payments, EMV payments, point-to-point encryption, and more.
12:30 - 1:50 p Networking Luncheon with Topic Tables in Exhibit Hall
1:50 - 2:40 p
Concurrent Sessions Set #1
Session 1-A
The Next Phase of Cloud Computing in Restaurants

Speaker: Steven G. Barrow, Vice President of Information Systems, Luby's Fuddruckers Restaurants Inc.

Cloud computing has become a driving force in the foodservice industry. This session will cover the potential benefits - and concerns - of operating in the cloud. Topics will include: the latest advancements in cloud tech and security; how to choose the right technology partner for your business' needs; the pros and cons; the newest apps for hosted environments; necessary steps prior to implementing a cloud-based system; and more.

Session 1-B
Technology Management Driving Restaurant Success

Moderator: Fred LeFranc, CEO & Founding Partner, Results Thru Strategy

Panelists:
1) Stephen Marquette, Vice President & CIO, Quality Dining Inc.
2) Eric Rosenzweig, CIO, Garden Fresh Restaurant Corporation
3) Stephen Schwartz, CIO, Long John Silver's

In this session, a panel of restaurant executives will discuss best practices for managing technology teams and initiatives. Topics may cover sourcing and training the right IT personnel, grooming managers, collaborating with other teams, help desk strategies, and more.
2:45 - 3:35 p
Concurrent Sessions Set #2

Session 2-A
Leveraging Back of House Management to Yield Front of House Success

Speaker: John Doyle, Vice President, IT Restaurant Systems, Ruby Tuesday Inc.

Streamlining restaurant operations behind the scenes will help to ensure smooth guest-facing experiences. This session will cover the latest in back office technologies that are shaping the way restaurants do business. Topics will include reporting, back office software, security, loss prevention, kitchen displays, and more.

Session 2-B
2013 Restaurant Technology Study

Speaker
Abigail Lorden, Editor-in-Chief, Hospitality Technology

Attendees will be the first to hear the results of Hospitality Technology's 2013 Restaurant Technology Study. This compelling session will reveal the hottest trends and technologies in foodservice and will address top POS system features and functions, an update on operators' PCI efforts, drivers for new technology investments and more.
3:35 - 4:25 p
* Exhibit Hall Open
* Networking Coffee Break in Exhibit Hall & New Vendor Showcase
* Editorial Advisory Board Meeting (private)
4:25 - 5:45 p
Concurrent Workshops

In three hands-on interactive workshops, restaurant executives are provided with a platform to discuss pressing business challenges and solutions in a roundtable setting. Offered concurrently, these workshop sessions are divided by restaurant type and will allow groups of approximately 30 attendees the opportunity to work through the top-of-mind issues that are most important to them. The workshops will be driven by group discussion; teams of two moderators will help foster the exchange of ideas and will capture group feedback. Pre-set agendas will be further shaped during the workshops based on the needs and interests of the group.


Workshop #1
Quick-Service Technologies

Facilitators:
1) John Gigliotti, Director of IT, Bobby Cox Companies Inc.
2) Sean Power, Director of Information Technology, Smith Dairy Queens

This workshop will offer a platform for attendees in QSR restaurants to discuss the latest technologies that are engaging guests, facilitating speed, and improving service. Topics may cover such areas as POS innovations, drive-thru technology, social media engagement and more.


Workshop #2
Fast Casual Technologies

Facilitators:
1) David Curtis, IT Director, Retail Technology, FOCUS Brands Inc.
2) Amy Schuster, PMP, Operations/JDD Technology Director, Jason's Deli

This workshop offers attendees in fast casual dining establishments a hands-on format to discuss the tech innovations that are impacting operations and the customer experience. Topics may cover such areas a mobile tools, loyalty, POS solutions, kitchen innovations and more.


Workshop #3
Full-Service Technologies

Facilitators:
1) Gary Erb, Sr. Director of IT, Bertucci's Corporation
2) Michael Hassel, Director of IT, Starr Restaurant Organization

This workshop offers attendees in full-service dining establishments a hands-on format to discuss the tech innovations that are impacting operations and the customer experience. Topics may cover such areas as workforce management, mobile tools, tableside payment, kitchen innovations and more.
6:00 - 7:00 p * Exhibit Hall Open
* Cocktail Reception in Exhibit Hall & New Vendor Showcase
After 7:00 p * Sponsor Dinners
Friday, March 15, 2013 / Closing Day
8:00 a - 12:15 p Registration Open
8:00 - 8:45 a * Exhibit Hall Open
* Networking Breakfast in Exhibit Hall
* New Vendor Showcase (Open until 10:25a)
8:45 - 8:55 a Day Two Editorial Opening Comments
Abigail Lorden, Editor-in-Chief, Hospitality Technology
8:55 - 9:45 a Day Two Keynote
IT Feeds the Business, Feeds the Customer

Keynote Speaker: Dan Kim, Chief Concept Officer & Founder, Red Mango USA

Dan Kim is the founder and former CEO of Red Mango, the #1 Zagat-rated brand of frozen yogurt smoothies with 200+ locations nationwide. An investment banker-turned-entrepreneur, Kim launched Red Mango's first U.S. location in 2007 and today serves as chief concept officer and resident customer service evangelist. He's passionate about technology, and the impact it can have on restaurant operations when a company's IT leaders are positioned for success. In this inspiring session, Kim will share some of the innovative strategies that helped his company be successful. Find out how technology can help restaurants behave like CPG companies; how to incorporate IT initiatives into business growth; and how to engage with the current generation of supremely tech-savvy customers.
9:45 - 10:25 a * Exhibit Hall Open
* Networking Coffee Break in Exhibit Hall & New Vendor Showcase
10:25 - 11:15 a
General Session #3
Breaking the Mold: What's Next for Innovation in Restaurants?

Speaker: Jonathan Fornaci, President & CEO, Rita's Italian Ice

In this session, the CEO of Rita’s Italian Ice Jonathan Fornaci offers a predictive look at consumer trends, and the direction of technology innovation, to understand what restaurants can and should be doing to prepare for the post-mobile, post-social boom. With an extensive background in both technology and restaurant executive leadership roles, Fornaci will tackle the question, “What’s next?” What’s next for business, for the foodservice industry, for consumers, and for loyalty and relationships?
11:20 a - 12:10 p
Closing Keynote
Mobile Manifesto: Engaging Guests and Empowering Employees

Moderator: Craig Miller, CIO, Sonic Corp.

Panelists:
1) Phil Crawford, CIO, Yard House USA Inc.
2) Brian Pearson, CIO, Stacked Restaurant
3) Joe Tenczar, CIO, Hard Rock Cafe International

With the boom in mobile devices and applications, restaurants are heavily considering smartphones and tablets for both customer-facing and employee-facing benefits. This CIO panel discussion covers the mobile discussion with an eye to technology, marketing and operations to provide perspective on how to best leverage mobility in your restaurant. Specific focus in the areas of mobile apps/mobile web best practices, using mobile devices for customer loyalty, tablets as menus, mobile device management plans, and more.
12:10 p MURTEC Closing Comments
Lenore O'Meara, Publisher, Hospitality Technology