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2012 Restaurant Executive Summit

Monday, October 8, 2012 / Arrival Day
10:00a - 8:00p Registration Open
12:30 - 5:30p
6:30 - 8:00p Opening Cocktail Reception
Tuesday, October 9, 2012 / First Day of Sessions
7:45a - 4:15p Registration Open
7:45 - 8:30a Networking Breakfast
8:30 - 8:40a
Opening Comments
* Lenore O'Meara, Publisher, Hospitality Technology
* Frank Paci, CEO, McAlister's Corporation --
Honorary Chairperson
8:40 - 9:30a Opening Keynote
Overcoming the Five Dysfunctions of a Team

Keynote Speaker: Rick Packer, Principal Consultant, Table Group Consulting

Based on Patrick Lencioni's best-seller, The Five Dysfunctions of a Team, Rick uncovers the natural human tendencies that derail teams and lead to politics and confusion in so many organizations. Attendees will walk away with specific advice and practical tools for overcoming the dysfunctions and making their teams more functional and cohesive.
9:30 - 9:40a
Editorial Welcome Remarks with Audience Polling
Abigail Lorden, Editor-in-Chief, Hospitality Technology
9:40 - 10:30a
General Session #1
Engineering Growth through Deliberate Brand Evolution

Speaker: Robert Baxley, Chief Operating Officer, Zaxby's Franchising Inc.

This case study looks at the evolution of Zaxby’s from a pioneer brand within the fast casual segment to one of the industry’s leaders. Its success through using culture to shape business strategy has been key to building engagement between licensees, Zaxby’s Franchising, Inc. and its leadership. COO Robert Baxley will share both the cultural and strategic initiatives that have led to synergy within the brand in an attempt to “plan the encore.” Looking at evolution from the past, present, and to the future, Baxley will define moments of deliberate change that have shaped the Zaxby’s brand. This session will help other restaurant brands identify the need for adjustments and understand where to begin. Baxley will share best practices for positive transformation in these business areas and will provide an understanding of the economics of the growth process through a transaction driven strategy.
10:30 - 11:20a Networking Coffee Break
11:20a - 12:10p
General Session #2
Wall Street Outlook: Consumer Insights & Current Market Trends

Speaker: Bryan Elliott, Managing Director of Equity Research, Raymond James & Associates

A leading restaurant analyst firm Raymond James & Associates gives an industry overview to help senior-level restaurant executives best position their businesses for growth. The analyst will cover market trends in supply and demand, consumer confidence and store closings. He’ll also share insight into the markets that are hot for growth, and provide guidance into the underlying profitability and economics of the current foodservice market.
12:10 - 1:10p Networking Luncheon
1:10 - 1:30p
2012 Breakthrough Awards
1:35 - 2:25p
General Session #3
Dollars & Sense: CFO Imperatives for 2013

Moderator: Frank Paci, CEO, McAlister's Corporation

1) Vincent Burchianti, Chief Financial Officer, Firehouse of America LLC
2) Rodney Lee, CFO, Fazoli's Restaurants LLC
3) Becky Moldenhauer, Vice President & CFO, bd's Mongolian Grill

Finance executives gather to discuss how they’re strategically aligning business objectives with capital expenditures for growth in the year ahead. Executives will share insights for where they think growth will come from in their industries, and how they’re attacking those opportunities at their companies.
2:30 - 3:30p
Concurrent Workshops

Workshop #1
Corporate Culture, Leadership & Profitability

1) Peter Karpinski, COO & Co-Founder, Sage Restaurant Group
2) Laurence Kretchmer, Partner, Bold Foods LLC

This workshop provides a lively discussion among restaurant executives on ideas for creating a positive corporate culture and its impact on a profitable brand. Discussion topics may include: leadership development; team building ideas; fostering cross-departmental collaboration; empowering employees to have a vested interest in the company's success, and more.

Workshop #2
Mission-Critical Technology Innovation

1) Tony Marsters, Director of IT Services, Pita Pit Inc.
2) Gary Shatswell, CTO and Vice President, Marketing, Sizzling Platter LLC

Technology-focused conversations and peer-to-peer sharing around the top "must-do" technology initiatives for restaurants. As customer expectations change and technology capabilities expand, find out what other execs consider mission-critical in the year ahead. Topics may include: payment and point-of-sale upgrades; network and data security; and more.
4:00 - 5:00p Networking Cocktail Reception
5:00 - 6:00p Editorial Advisory Board Meeting (private)
Evening Sponsor Dinners
Wednesday, October 10, 2012 / Closing Day
8:00a - 12:15p Registration Open
8:00 - 8:45a Networking Breakfast
8:45 - 8:50a Honorary Chairperson Remarks
Frank Paci, CEO, McAlister's Corporation
8:50 - 9:40a
Day Two Keynote
Go Boldly into the Future of Guest Engagement through Technology-Enabled Marketing

Keynote Speaker: Brandon Coleman, III, Chief Marketing Officer, Romano's Macaroni Grill

Marketing technologies have already drastically changed the way that businesses interact with guests, and there’s significant opportunity on the horizon for brands that are willing to be bold and innovative. In this compelling keynote, CMO for Romano’s Macaroni Grill shares his vision for technology-empowered marketing in foodservice. He’ll discuss some of his company’s initiatives, including an industry-leading CRM platform, and will provide guidance for peers in engaging with guests through integrated mobile and social channels.
9:40 - 10:20a Networking Break
10:20 - 10:30a Closing Editorial Comments with Polling
Abigail Lorden, Editor-in-Chief, Hospitality Technology
10:30 - 11:20a
General Session #4
Technology Panel: Where to Focus Innovation

Moderator: Abigail A. Lorden, Editor-in-Chief, Hospitality Technology

1) Karen Bird, Vice President, Information Technology, Buffalo Wild Wings Inc.
2) Robert Ireland, Vice President & Director, Technology, Tar Heel Capital
3) Marcus Wasdin, Vice President, Information Technology, Church's Chicken

Restaurant IT execs gather in a panel discussion format to discuss technology innovations, and practical strategies for if, where, and how to implement these innovations into operations. Topics may include: POS and other technologies in the cloud, mobile innovations including tableside and mobile payments, e-menu development and more.
11:25a - 12:15p General Session #5
Legislative Landscape: Changes Impacting Foodservice Profitability

Speaker: David Koenig, Vice President of Tax & Profitability, National Restaurant Association

Stay in-the-know about major legislative initiatives that can impact the profitability of your restaurant. Tax reform, likely to occur next Congress, will affect every operation in the foodservice industry. In this interactive session, a subject matter expert from the National Restaurant Association will present an impact analysis with insights for both corporate and franchised business models. Plus, get updates on legislative/legal issues affecting payments and transactions, and their impact on profitability.
12:15 - 12:20p Publisher's Closing Remarks
Lenore O'Meara, Publisher, Hospitality Technology