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2012 Multi-Unit Restaurant Technology Conference
Scott Scherer
Chief Technology Officer and Chief Information Officer
Jersey Mike's Franchise Systems

Scott Scherer is a seasoned 20-year IT professional. Since 2005, he has served as Chief Information Officer for Jersey Mike’s Subs, a sub sandwich franchise with more than 600 locations open and under development nationwide. From design to deployment, he leads his technology team to create and manage a custom Point of Sale system for the company that seamlessly integrates bottom line oriented programs and services for franchisees and the franchisor, including: PCI Compliance; Gift Cards; Online Ordering; CCTV Loss Prevention Systems; and Enterprise Reporting.

In 2011, Scherer and Jersey Mike’s teamed-up with SkyPop, an innovative Bay Area marketing and technology company, to construct a comprehensive loyalty program for brand fans. The program combines NFC technology, plastic bar-coded cards, and a smart phone app driven by a web based content marketing system, allowing the franchise company to reward loyal customers and directly promote the Jersey Mike’s brand.