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2012 Multi-Unit Restaurant Technology Conference

Wednesday, March 21, 2012 / Arrival Day
10:00 am - 8:00 pm Registration Open
12:30 - 5:30 pm Golf
* 12:30 pm Shotgun Start
7:00 - 8:00 pm * Exhibit Hall Open
* Welcome Cocktail Reception in Exhibit Hall
Thursday, March 22, 2012 / First Day of Sessions
8:00 am - 6:45 pm Registration Open
8:00 - 9:00 am * Exhibit Hall Open
* Networking Breakfast in Exhibit Hall
9:00 - 9:05 am Opening Comments

Lenore O'Meara, Publisher, Hospitality Technology
9:05 - 9:55 am Opening Keynote Address

The Art of Negotiation: Expectation Impacts Outcome

Speaker: Mike Inman, Partner, TableForce, LLC

In this session you will be taken through a discussion of how you can effectively increase your personal ability to negotiate, as well as your ability to negotiate more effectively for your organization.  You will quickly learn some very effective planning tips and at-the-table techniques that will help you achieve more in any discussion (negotiation), without damaging relationships.  Session leader Mike Inman is a highly sought after contract negotiator and negotiation trainer who has worked on both the sales and purchasing side of the table for many years and in many countries.
9:55 - 10:05 am Editorial Welcome Comments & Audience Polling

Abigail Lorden, Editor-in-Chief, Hospitality Technology
10:05 - 10:55 am
General Session #1
Innovation Case Study: Integrating BI and CRM for Complete Visibility

Speaker: Paul Valle, Chief Information Officer, Papa Gino's Inc.

MURTEC puts an innovation case study on center stage with this spotlight on the business analytics efforts under way at Papa Gino’s. Hear how the company is integrating its BI and CRM efforts, and combining data from finance, marketing and operations, to gain true visibility. The CIO is pulling back the curtain to share what peers are asking about: how to leverage business analytics for better customer communication; how to access true performance data that can influence customer behavior; and even the “ah ha” moments that helped Papa Gino’s make smarter decisions.
10:55 - 11:40 am Networking Coffee Break in Exhibit Hall
11:40 am - 12:30 pm
General Session #2

2012 HT Restaurant Technology Study

1) Abigail Lorden, Editor-in-Chief, Hospitality Technology
2) Cihan Cobanoglu, Ph.D., Dean, School of Hotel & Restaurant Management, University of South Florida, Sarasota-Manatee

See it here first! Get the full market update on the hottest trends and technologies in foodservice with hot-off-the-press results from Hospitality Technology’s 2012 Restaurant Technology Study. This compelling session will address top POS system features and functions, an update on operators’ PCI efforts, drivers for new technology investments and more.
12:30 - 1:50 pm Networking Luncheon with Topic Tables in Exhibit Hall
1:50 - 2:40 pm
Concurrent Sessions Set #1
1-A: The Technology Driving Food Trucks

Speaker: Chris Rahder, Non-Traditional Business Development, Sizzler USA

For restaurants with on-the-go menu appeal, the trending food truck business may present opportunities to grow the bottom line and spread brand awareness. Find out what it takes, from an operational and technology standpoint, to get started and be successful in this type of non-traditional business development. Chris Rahder, innovative thinker and leader of Sizzler’s food truck initiative, will discuss such elements as inventory management, POS integration, mobile and social marketing, digital signage, and even the use of iPads for ordering.

How Cloud WILL Reshape Your Restaurant

1) James Lux, Vice President of Information Technology, Boloco
2) Daniel Spath, Director of Operations Analysis, Station Casinos

If you’re a restaurant operator and are considering the cloud – or not considering it! – attend this session to find out why this technology has significant potential in the foodservice industry, and what steps your organization can take toward implementing it. Topics include: pros and cons of cloud; ideal apps for a hosted environment; choosing a partner; and communicating the benefits of cloud to franchisees. 
2:45 - 3:35 pm
Concurrent Sessions Set #2

2-A: Inventory, Food Cost Management & Menu Analysis

Speaker: Susan Farrington, Director of IT & PMO, Famous Dave's of America

In this case study of success, Famous Dave’s shares insights for how restaurants can become more tactical in inventory management and menu analysis for greater control over costs and increased profits. Topics include: best practices for leveraging an inventory management tool; the benefits of managing variance instead of cost, and how to migrate managers to this approach; how to use inventory management system to drive certain menu items, manage distributor performance, and more.
2-B: Thought Leadership for your Mobile Payment Strategy

Speaker: Tony DiCenzo, Sr. Vice President of IT, Pinkberry Inc.

Mobile payments will have a significant impact on how merchants process transactions. Savvy restaurant operators should get informed on the technology and how it can be integrated into their systems. This session offers a thought leadership approach to mobile payments to discuss such topis as: how it enables marketing, POS and other operations; what's the trend in adoption and consumer acceptance; the potential integration points in a restaurant's operation, including customer data and loyalty; and information on who in the technology community is enabling this innovation.
3:35 - 4:25 pm
* Exhibit Hall Open
* Networking Coffee Break in Exhibit Hall
4:25 - 5:45 pm
Concurrent Workshops & Speed Networking
Our two hands-on interactive workshops give restaurant executives a platform to discuss pressing business challenges and solutions in a roundtable setting. Offered concurrently, these workshop sessions will allow groups of approximately 30 attendees the opportunity to work through the top-of-mind issues that are most important to them. The workshops will be driven by group discussion; teams of two moderators will help foster the exchange of ideas and will capture group feedback. Pre-set agendas will be further shaped during the workshops based on the needs and interests of the group. Operators may choose from one of two workshops, or our Speed Networking segment.

Workshop #1: Quick-Service / Fast Casual Tech Innovations

1) Melissa Melissa Fletcher, Operations Services Manager, Cafe Rio Inc.
2) Carey Lanier, Restaurant Technology Services Manager, Chick-fil-A Inc.
3) David Wilson, VP & CIO, Whataburger Restaurants L.P.

This workshop will offer a platform for attendees in QSR and fast casual restaurants to discuss the latest technologies that are engaging guests, facilitating speed, and improving service. Topics may cover such areas as POS innovations, drive-thru technology, social media engagement and more.

Workshop #2: Family / Fine Dining Tech Innovations

1) Alex Lewis, Vice President, IT & CIO, Denny's Inc.
2) Robert Surbeck, Director, Restaurant Systems, The Cheesecake Factory, Inc.

This workshop offers attendees in family/casual and fine dining establishments a hands-on format to discuss the tech innovations that are impacting the sit-down experience. Topics may cover such areas as mobile tools, loyalty, table-side payment, kitchen innovations and more.

Speed Networking

1) Lead Facilitator: John Wilkinson, CEO, Thoughtwav, Inc.
2) Co-Facilitator: Gail Russell, Thoughtvav, Inc.

This networking workshop offers attendees the chance to discuss technology trends, challenges and solutions with peers and/or IT solution providers via short one-on-one meetings. Attendees will be paired according to their pre-determined needs to ensure that they walk away with the connections that best support their business objectives.
5:45 - 6:45 pm * Exhibit Hall Open
* Cocktail Reception in Exhibit Hall
After 6:45 pm Sponsor Dinners
Friday, March 23, 2012 / Closing Day
8:00 am - 12:15 pm Registration Open
8:00 - 8:45 am * Exhibit Hall Open
* Networking Breakfast in Exhibit Hall
* EAB Breakfast (private)
8:45 - 8:55 am Day Two Opening Comments

Abigail Lorden, Editor-in-Chief, Hospitality Technology
8:55 - 9:45 am Second Day Keynote

Success through Synergy: Merging Technology & Operations for Back-of-House Efficiency

Keynote Speaker:
Jack Clare, Vice President, Information Technology & CIO, Yum Restaurants International

Reinforcing its “customer mania” philosophy, Yum Restaurants International has undertaken an innovative approach to kitchen automation. The company is wirelessly networking cooking appliances to gain real-time monitoring and administration capabilities, while delivering an even better experience for customers. In this keynote session, hear from Yum Restaurants International CIO Jack Clare on the framework of the technology implementation and results and benefits of the solution, including increased customer satisfaction, remote management opportunities and compliance oversight capabilities. Plus, Clare will offer insight into the synergy that is required between technology and operations to undertake such an initiative.
9:45 - 10:25 am * Exhibit Hall Open
* Networking Coffee Break in Exhibit Hall
10:25 - 11:15 am General Session #3

POS Innovations: The Face of the Future

Moderator: Steven Elinson, POS Product Owner, IPC - Subway

1) John LaPorte, Vice President of Information Technology, El Pollo Loco
2) Scott Scherer, CTO/CIO, Jersey Mike's Franchise Systems
3) Michael Verdesca, CIO, Jack in the Box Inc.

The point-of-sale is arguably the most important piece of technology in any restaurateur's arsenal of IT solutions. A panel of leading restaurant operators will address the biggest innovations affecting today’s POS systems, as well as the projected impact that these technologies will have in the years to come. Topics can include: mobile POS innovations, tableside ordering and payment, online ordering, social media integration and more.
11:20 am - 12:10 pm
General Session #4

Technology Investment Strategy

Moderator: Jason A. Lambiris, Acting CIO, Diversified Restaurant Holdings Inc.

1) Alex Birnbaum, Vice President of Information Technology, CraftWorks Restaurants & Breweries Inc.
2) Thomas Lindblom, Vice President & CTO, CKE Restaurants Inc. 
3) Chris Rodrigue, Chief Executive Officer, Taste Buds Management

Technology investment, while critical to creating operational efficiency and differentiation, is often a risky business. A panel of restaurant executives will offer their top investment strategies, and explore the challenges, risks and pay-offs related to early technological adoption; how to align IT invests with business objectives; and more.            
12:10 pm Conference Closing Comments

Lenore O'Meara, Publisher, Hospitality Technology
12:15 pm 2012 MURTEC Conference Concludes