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2012 Hotel Technology Forum
Erich Hoefer 2012 HTF SpeakerErich Hoefer
Vice President of Corporate Development & Innovation
Choice Hotels International

Erich Hoefer is the vice president of Corporate Development & Innovation at Choice Hotels International. Mr. Hoefer leads the company’s efforts to develop new business opportunities which include making investments in promising technologies, developing new business models, and expanding into new markets for Choice’s products.

Mr. Hoefer joined Choice Hotels in 2003 as manager of strategic planning and later served as the brand manager for Quality branded hotels. Prior to joining Choice Hotels, Mr. Hoefer held various strategy and management roles at the American Forest & Paper Association where, among other tasks, he worked extensively with the marketing of that organization’s Sustainable Forestry Initiative (SFISM) certification program. He holds a MBA degree in finance, strategy, and technology from the Kellogg School of Management at Northwestern University and a BSFS degree in international finance and commerce from Georgetown University.