Alan Genin is the Director of Revenue Management for Great Wolf Resorts, the nation’s largest chain of indoor waterpark resorts. Alan guides the company’s revenue strategy, property management systems, inventory management and pricing initiatives and oversees all analytics to maximize overall revenue throughout eleven properties. During his 11 year career with Great Wolf Resorts, Alan has been involved with the introduction of many new technologies including PMS, BI, Call Center, Web, and RMS that have improved efficiency and increased revenue. He oversees all aspects of product management and usability for the company’s website, greatwolf.com, and most recently Alan was instrumental in the strategy and integration of social media into the brand site.
Alan can be reached at firstname.lastname@example.org
or at 608-662-4735.