Big Boy Restaurants International LLC
Keith E. Sirois is the Chief Executive Officer of Big Boy restaurants International LLC. Big Boy is located in Warren, Michigan.
Prior to his retirement in February 2007 Mr. Sirois served as President and CEO. A member of Checkers® management team since August of 1996, Mr. Sirois has more than 30 years of management and leadership experience in the food service industry. His responsibilities during his career have spanned from single restaurant operations to the Checkers/Rally’s® 100-plus franchise system with more than 800 restaurants, and he has generated positive results in every facet of these businesses, including P&L and overhead, real estate, and all aspects of human resources in addition to operations.
Mr. Sirois served as the Vice President of Franchise Operations at Checkers since 1999. He also served as Director of Franchise Operations and as a Franchise Business Consultant for Checkers since joining the Company in August of 1996.
Prior to joining Checkers Drive-In Restaurants, Inc., Mr. Sirois was Vice President of Operations at HeartWise Express Inc., a start-up fast food operation, from 1992 to 1996. He has also held high-level management positions with Mrs. Fields® Cookies, where he was Director of Operations, Old Country Buffet®, Oh! Brian’s Restaurants, and Taco Bell® Restaurants (PEPSICO).
In addition to his significant corporate leadership experience, Mr. Sirois has valuable knowledge of store-level operations, having begun his career as a Manager in Training with Denny’s® Restaurants Inc., and working his way up through levels of management to become Regional Manager for seven Midwestern states before departing Denny’s in 1983.
Mr. Sirois has personally led Checkers partnership with America Supports You and Operation Gratitude’s Patriotic Drive. He is a veteran of the U.S. Naval Security Group, serving five years of combined active and reserve duty as a 2nd Class Petty Officer from 1970 to 1975.
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