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2011 Restaurant Executive Summit
Scott WiseJordan Zimmerman
Founder & Chairman
Zimmerman Advertising

Jordan Zimmerman is Founder and Chairman of Zimmerman Advertising, headquartered in Ft. Lauderdale; it is the 14th largest ranked advertising agency in the country, with projected billings of nearly $3 billion. He is also partner in the NHL hockey team, The Florida Panthers.

Since its founding in 1984, Jordan Zimmerman has led his agency into a national retail powerhouse, with more than 1,100 associates and 22 offices, serving clients in virtually every retail sector, including: fast food, sports, real estate, furniture, financial services, travel and retail discounters. Zimmerman’s client portfolio includes: Nissan, Office Depot, Firehouse Subs, Pep Boys, Papa John’s, AutoNation, Lennar, hhgregg, White Castle, Boston Market, Captain D’s, Atlantis, Lane Bryant and Jackson Hewitt.

It is when Jordan entered the MBA program at USF, and he began his thesis work, that he first discovered a missing link between advertising and sales. He instinctively knew that many brands had relevance and awareness but lacked intenders that are needed to drive sales. Jordan’s vision was to create an innovative marketing strategy that would bridge the gap between brand and retail marketing, well known today as “Brandtailing”.

Jordan’s “Brandtailing” strategy consists of relevant, compelling and meaningful communications through advertising mediums – including interactive -- that would ignite brands, build long-term equity and drive next day sales. This difference would propel Zimmerman, and with Jordan’s keen business acumen, as well as an eye for a client’s bottom line, fostered a “we grow as you grow” client relationship.

Throughout his career Jordan has been recognized for his many personal accomplishments, including the prestigious 1991 University of South Florida Alumni Entrepreneur of the Year. In 2004, he was one of ten people honored with South Florida Business Journal’s Diamond Award. In 2006, South Florida CEO Magazine honored Jordan as their “One Hundred Most Powerful People in South Florida.” He was also named to Nova Southeastern University's H. Wayne Huizenga School of Business and Entrepreneurship’ s Hall of Fame, and received the University of South Florida’s School of Mass Communications Kappa Tau Alpha Hall of Fame Award. Most recently, the South Florida Sun Sentinel honored him with the Excalibur Award for Broward County Business Leader of the Year.

Jordan is a firm believer in giving back to the community, which led him to develop the Denise and Jordan Zimmerman Family Foundation, Inc., and over the years he has supported and led many local and national non-profit organizations and charities, including: Make a Wish Foundation, Crohn’s and Colitis Foundation and the Florence Fuller Foundation. He is a member of the board for Take Stock in Children, a trustee for Pine Crest Schools, a board member of the Cleveland Clinic Florida, and sits on the Foundation Board of the University of South Florida.

In 1999, Jordan sold Zimmerman to Omnicom, a leading global marketing and corporate communications company and a premier holding company for such top advertising agencies as BBDO, DDB, TBWA Chiat and others. Today, Jordan remains on as Chairman and guiding light of the agency.

Jordan resides in Boca Raton, Florida with his wife Denise and has four children, Chase, Cara, Jett and Jordana.