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2011 Restaurant Executive Summit

Wednesday, September 14, 2011 / Arrival Day
10:00 am - 8:00 pm Registration Open
Departs 12:30 pm / Returns approximately 4:30 pm Afternoon Activity -- Chicago Pizza Tour!
During the Restaurant Executive Summit on Wednesday, September 14, 2011, we will be holding a Pizza Tour throughout Chicago. The tour will make three stops at different pizzerias featuring a variety of Chicago’s best pizzas including deep dish, thin crust, and Neapolitan style. Along the way the tour will travel through many of Chicago's more than 70 neighborhoods pointing out interesting historical sites, architectural beauties, and a few of ghostly areas all while learning the history of “Chicago Style Pizza.” Transportation will leave directly from the hotel at 12:30pm. Come join your fellow attendees for an afternoon of great food and networking!

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6:30 - 8:00 pm Opening Cocktail Reception
Thursday, September 15, 2011 / First Day of Sessions
7:45 am - 4:15 pm Registration Open
7:45 - 8:30 am Networking Breakfast
8:30 - 8:40 am
Opening Comments
* Lenore O'Meara, Publisher, Hospitality Technology
* Dan Sheehan, Sr. Vice President & Chief Information Officer, Dunkin' Brands Inc. and 2011 Restaurant Executive Summit Honorary Chairperson
8:40 - 9:30 am
Opening Keynote
Become a Fearless Leader

Keynote Speaker: Jordan Zimmerman, Founder & Chairman, Zimmerman Advertising

Growth takes an insane commitment. If you don't have the fearlessness, the work ethic, and the competitive spirit for which losing is not an option, you might as well drop out of the way. If you or your team need motivation, guidance, insights for a competitive edge, or just a good kick in the arse, the bold and brash leader of Zimmerman Advertising will deliver it. Jordan Zimmerman is founder and chairman of the $3 billion powerhouse national retail brand-building firm that has helped such companies as Papa John’s, Firehouse Subs, Captain D's, White Castle and Boston Market energize their brands and their sales. His ideas rattle industry standards, landing him regular appearances on Fox Business, guest columns in Ad Age and AdWeek, and profiles in top magazines. In this rousing keynote address, Zimmerman will share brand marketing insights that will direct restaurants onto the path of leadership and success.
9:30 - 9:40 am
Editorial Welcome Remarks with Audience Polling
Abigail Lorden, Editor-in-Chief, Hospitality Technology
9:40 - 10:30 am
General Session #1
Optimizing & Integrating your Online Presence

Speaker: Scotty Wise, President & CEO, Scotty's Brewhouse

A restaurant’s identity is now defined, in part, by its online experience. This leaves restaurants with the need to incorporate purposeful strategy into website design, online ordering, mobile web browsing and apps, and their approach to social media engagement. Layered on top are a variety of approaches for training employees on these tools, and monitoring and analyzing the company’s online presence. This session will help restaurants see ways to optimize their online efforts and integrate them into the brand and operations.
10:30 - 11:20 am Networking Coffee Break
11:20 am - 12:10 pm
General Session #2
PCI for Hospitality: Protecting your Payment Card Data in 2012 and Beyond

Speaker: Bob Russo, General Manager, PCI Security Standards Council
The foodservice industry is known to be particularly vulnerable to card payment-related breaches, and compliance with PCI Standards is an ongoing and often challenging process. This session brings the PCI Council’s General Manager to the stage to provide the latest PCI updates in areas of specific relevance to foodservice. Topics will include: how the Council is advising merchants to handle mobile payments (and the difference in liability between consumer- and merchant-facing mobile apps), security in a tableside/wireless environment, tokenization and other best practices for restaurants.
12:10 - 1:20 pm Networking Luncheon with Topic Tables
1:20 - 1:35 pm
2011 Breakthrough Awards
1:35 - 2:25 pm
General Session #3
Top Strategic Technologies for 2012

Moderator: Brian Pearson, CIO, Stacked Restaurants

1) Stephen Currier, Director, Global Restaurant Technology, Popeyes Louisiana Kitchen
2) Joseph Tenczar, Sr. Director of Technology / CIO, Hard Rock International

Which technologies are poised to have the biggest impact on restaurants in 2012? A panel of foodservice operators will discuss how cloud computing, social media applications and hardware, next-gen analytics and more will impact restaurant operations and employee engagement in the year ahead.
2:30 - 3:55 pm
Speed Networking

Michael Slater, Co-Founder, Speed Networking Solutions LLC

A new addition to this year’s Restaurant Executive Summit, this speed networking session allows attendees the option to connect with the vendors and operator peers that matter the most to them. Meetings are determined based on each attendee’s responses to a premier business matchmaking profile. Form new business alliances, learn about the newest technologies, discuss top-of-mind industry trends with peers, and more.
4:00 - 5:00 pm
These hands-on workshops give restaurant executives a platform to discuss pressing business topics in a roundtable setting. Two sessions, offered concurrently, will allow groups of 25 operators to work through the top-of-mind issues that are most important to them. In each session, teams of two moderators will help drive group discussion and capture group results. Pre-set agendas will be further shaped during the workshop based on the needs and interests of the group. Operators can choose from one of two workshops:
Workshop #1
Vendor Negotiation & Implementation Strategies

1) Justin Keenen, Store Systems Manager, Sbarro Inc.
2) Abigail Lorden, Editor-in-Chief,
Hospitality Technology

From the RFP process and contract negotiations, to R&D and system rollouts, this hands-on workshop will give restaurant operators a platform to share the challenges, strategies and best practices that they have encountered when rolling out a new technology from start to finish. Topics may include: service level agreements, price negotiations, technology pilots, research and development, etc. 

Workshop #2
Social Media Strategies

1) BJ Emerson, Vice President, Technology, Tasti D-Lite
2) Christina Volpe, Assistant Editor, 
Hospitality Technology

Social networks and mobile technology have drastically changed the ways in which consumers can interact with restaurants. Join your peers to talk about how they are actively leveraging social media to drive customer loyalty and sales. This workshop is focused on real-world tactics for engaging in social media, best practices for merging IT and marketing efforts, and how to measure results.
6:00 - 7:00 pm Networking Cocktail Reception
Friday, September 16, 2011 / Closing Day
8:00 am - 12:15 pm Registration Open
8:00 - 8:45 am Networking Breakfast
* Editorial Advisory Board "Reserved Table"
8:45 - 8:50 am
Honorary Chairperson Remarks
* Dan Sheehan, Sr. Vice President & Chief Information Officer, Dunkin' Brands Inc. and 2011 Restaurant Executive Summit Honorary Chairperson
8:50 - 9:40 am
Day Two Keynote
CEO Panel: Business Priorities and Solutions for 2012

Moderator: Warren Solochek, Vice President of Client Services, The NPD Group

CEO Panel
1) Tim McEnery, Founder & CEO, Cooper's Hawk Winery & Restaurants
2) Frank Paci, CEO, McAlister's Corporation
3) Keith Sirois, CEO, Big Boy Restaurants International LLC

In this lively and provocative keynote, three restaurant CEOs share the stage to discuss business priorities and solutions for 2012. Each brings a different operational model and diverse opinions to such topics as: managing the supply chain, securing creative financing, exploring new marketing imperatives, empowering your leadership teams and other secrets to a successful 2012.
9:40 - 10:20 am Networking Break
10:20 - 10:30 am
Closing Editorial Comments with Polling
Abigail Lorden, Editor-in-Chief,
Hospitality Technology
10:30 - 11:20 am
General Session #4
Legislation & Employees

Speaker: Angelo Amador, Vice President, Labor & Workforce Policy, National Restaurant Association

The National Restaurant Association's vice president for labor and workforce policy will identify several of the national policies affecting foodservice labor, such as immigration and healthcare, plus how restaurateurs can better prepare for these developments.
11:25 am - 12:15 pm General Session #5
Sales Boosters: New Ideas to Grow the Bottom Line

Moderator:  Chris Carroll, Executive Vice President & Chief Client Officer, Zimmerman Advertising

Executive Panelists:
1) Rebecca Black, Vice President, Operations & Franchise Support, Shakey's USA
2) Chris Morocco, CEO, Petrus Brands

In this session, a panel of executives discuss strategies for increasing sales and revenue. Topics include menu engineering, existing concept redesign, new concept development and the booming food truck business.
12:15 - 12:20 pm Publisher's Closing Remarks
Lenore O'Meara, Publisher,
Hospitality Technology