Vice President of Technology
Tasti D-Lite LLC
BJ brings a strong blend of technical and creative abilities as VP of Technology for Tasti D-Lite. His experience in the early and effective implementation of social technologies within a franchise system has earned him recognition as a pioneer and leader. Featured in Twitter’s Business 101 Case Studies, BJ has spearheaded the integration of the Tasti D-Lite brand experience with online communities by engaging customers and working with franchisees to expand the brand through social media.
In 2010, BJ led the deployment of the first ever POS loyalty program to feature an integration with social sites Facebook, Twitter and Foursquare. His passion for empowering others with technology can be seen through the award winning and innovative solutions he manages.