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2011 Multi-Unit Restaurant Technology Conference

Wednesday, March 16, 2011 / Arrival Day
10:00 am - 8:00 pm Registration Open
12:30 - 5:30 pm Golf
* 12:30 pm Shotgun Start
7:00 - 8:00 pm * Exhibit Hall Open
* Welcome Cocktail Reception in Exhibit Hall
Thursday, March 17, 2011 / First Day of Sessions
8:00 am - 6:45 pm Registration Open
8:00 - 9:00 am * Exhibit Hall Open
* Networking Breakfast in Exhibit Hall
9:00 - 9:05 am Opening Comments
Lenore O'Meara, Publisher, Hospitality Technology
9:05 - 9:55 am Opening Keynote Address
Roadmap to an Integrated Enterprise

Keynote Speaker: Nick Ibrahim, Sr. Vice President & CIO, Ruby Tuesday Inc.

In this keynote session, the CIO of Ruby Tuesday will draw upon first-hand experience and industry trends to lay out a roadmap for enterprise-wide integration, with a focus on four major areas: needs assessment and system inventory; better understanding the real-world impact of integration on restaurant operations; a short-term and long-term action plan for integration; and the pitfalls to avoid in the process. Attendees in all stages of their own integration journey can expect to come away with actionable insights that will help them better align IT with business objectives.  
9:55 - 10:05 am Editorial Welcome Comments
Abigail Lorden, Editor-in-Chief, Hospitality Technology
10:05 - 10:10 am Honorary Chairperson Welcome Remarks
Todd L. Michaud, Vice President of Information Technology, FOCUS Brands Inc.
10:10 - 11:00 am
General Session #1
Vendor Selection Process: Best Practices

Moderator: Todd L. Michaud, Vice President of Information Technology, FOCUS Brands Inc.
1) Martyn Holland, Sr. Vice President & CIO, HMSHost Corporation
2) Brenda Parker, Director, Information Technology & Services, Dine Equity (IHOP)
3) Robert Notte, Vice President of Information Technology, Jamba Juice Company

The technology selection process can often be a daunting task, however a systematic method of selection will help restaurateurs save on unnecessary costs and avoid multiple hassles down the road. This session offers operators a step-by-step guide for selecting new vendor partners and technology solutions. Topics include: tactics for analyzing current IT needs and trends, budget analysis, negotiating with vendors, and request for proposal documents.
11:00 - 11:45 am Networking Coffee Break in Exhibit Hall
11:45 am - 12:35 pm
General Session #2
Standardization of POS Data

Speaker: Larry Archibald, Director, Performance Reporting, Whataburger Restaurants LP

Determining the state of your restaurant's health begins with accurate data extraction. But what happens when a company lacks the ability to precisely compare POS metrics related to sales, labor, customer trends and more across multiple brands? The results can spell disaster. In this session, a leading restaurant operator provides a roadmap for standardizing POS data across multiple restaurant concepts so that operators can more precisely gauge the overall state of their business and better plan for future investments. 
12:35 - 1:50 pm Networking Luncheon with Topic Tables in Exhibit Hall
1:50 - 2:40 pm
Concurrent Sessions Set #1
1-A: Tech-Enabled Kitchen: How to Empower the Heart of the Restaurant

Speaker: Derek Boyd, Director of Information Technology, Joey Restaurant Group
Restaurant operators quickly learn that the kitchen truly is the heart of the restaurant. But when it comes to technology, it’s often the most overlooked area. This session provides a compelling case study example, from concept through execution, of what can be accomplished when technology is deployed to empower the kitchen. The impact is seen across the “house,” with new web-based reservations, strategic table-side selling, a reduction in turnover, access to valuable reporting metrics, and even the possibility for a paperless environment in the future.
1-B: Collective Wisdom: Web 2.0 Tech Drives Enterprise 2.0 Collaboration

Speaker: Chris Demery, Vice President / Enterprise Application Development, Domino's Pizza

What started as a grass roots experiment in Web 2.0 technology has evolved into a successful roadmap for driving official business. Domino's Pizza shares its unique story of how open-source portal technology is being leveraged to tap the collective wisdom of thousands of company associates. The power of wikis, blogs and discussion boards are redefining the company's business and software development efforts, at a fraction of the cost of closed systems. This approach has created an Enterprise 2.0 corporate culture that builds loyalty from the inside out.
2:45 - 3:35 pm
Concurrent Sessions Set #2

2-A: Franchisee Case Study: Enterprise-wide Integration from POS to Back Office

Speaker: Brian Anthony, Vice President of Technology, Star Chasers Oklahoma Inc.
Star Chasers Oklahoma Inc. is a family-owned franchisee of Carl's Jr. Based in Southern California, the franchisee operates its 35+ restaurants in Oklahoma and Texas from more than 1,500 miles away. In this case study you will learn how Star Chasers took over the Oklahoma stores and launched an IT makeover from POS to back office that allows it to innovatively manage store performance without needing to be in the restaurants every day.

2-B: Applying IT Investment Savvy for Growth

Moderator: Ron DiNella, Sr. Vice President & CFO, Morton's Restaurant Group
1) Jeffrey Gengler, Vice President, Business Technology, Papa Murphy's International
2) Patrick Enright, Vice President, Information Technology, Cosi Inc.
3) John McDermot, Director, Information Technology & Services, DineEquity Inc. (Applebee's)

For the past several years, technology investments have focused on streamlining the business to help restaurant operators survive economic conditions. Now, restaurants are moving forward with new IT investment strategies to not only gain efficiency, but also add funds back to the bottom line, engage customers and drive growth. In this session, you’ll hear both the financial and IT perspectives on how to succeed with this go-forward IT investment strategy.
3:35 - 4:25 pm
* Exhibit Hall Open
* Networking Coffee Break in Exhibit Hall
4:25 - 5:45 pm
Concurrent Workshops
These hands-on interactive workshops give restaurant executives a platform to discuss pressing business challenges and solutions in a roundtable setting. Offered concurrently, these workshop sessions will allow groups of approximately 30 attendees the opportunity to work through the top-of-mind issues that are most important to them. The workshops will be driven by group discussion; teams of two moderators will help foster the exchange of ideas and will capture group feedback. Pre-set agendas will be further shaped during the workshops based on the needs and interests of the group. Operators may choose from one of three workshops.

Workshop #1: Streamlining the Front of House

1) Beth Briggs, Vice President of IT, Einstein Noah Restaurant Group Inc.
2) David Lehn, Vice President of IT, Noodles & Company

This workshop offers attendees a hands-on discussion of proven techniques and technologies that streamline front-of-house operations. Topics will include table management, reservations, mobile applications, hostess solutions, upselling strategies and more.

Workshop #2: Back of House Smarts

1) David Starmer, Director, Store Solutions & Services, Papa Murphy's
2) Fred LeFranc, President, Results thru Strategy

This workshop will offer a discussion of the back-of-house technologies and strategies that operators are leveraging to save time, boost efficiency and add captial back to the bottom line. Topics may include: labor management, inventory, accounting, cloud-based applications and more.
Workshop #3: Cashing in on Social Media

1) Monica Minford, Director / Web Development, HuHot Mongolian Grills LLC
2) Christina Volpe, Associate Editor, Hospitality Technology

This workshop offers restaurateurs a platform for discussing how to best achieve measureable results from their social media investments. Topics can include: strategies related to both customer-facing initiatives involving mobile apps and social networking platforms, as well as internal programs that can strengthen and streamline operations.
5:45 - 6:45 pm * Exhibit Hall Open
* Cocktail Reception in Exhibit Hall
After 6:45 pm Sponsor Dinners
Friday, March 18, 2011 / Closing Day
8:00 am - 12:15 pm Registration Open
8:00 - 8:45 am * Exhibit Hall Open
* Networking Breakfast in Exhibit Hall
8:45 - 8:55 am Day Two Opening Comments
Abigail Lorden, Editor-in-Chief, Hospitality Technology
8:55 - 9:00 am Honorary Chairperson Comments
Todd L. Michaud, Vice President of Information Technology, FOCUS Brands Inc.
9:00 - 9:50 am Second Day Keynote
The Journey from Social Negligence to Social Prominence

Speaker: BJ Emerson, Vice President of Technology, Tasti D-Lite LLC

In our day two keynote you will discover how IT helped to propel one brand into online relevance through the creative use of social technologies. This practical discussion will explore the role that IT can play within an organization to not only support but provide influence and leadership in integrating the brand experience within online communities. You'll come away challenged to look differently at the role of IT and social technologies and you'll be equipped with the "why" and "how" that you'll need to better serve your organization. Other areas to be covered: working with other disciplines to accomplish organizational goals as they relate to social media; how technology can be vital in bridging the widening gap between the online experience and the in-store experience.
9:50 - 10:30 am * Exhibit Hall Open
* Networking Coffee Break in Exhibit Hall
10:30 - 11:20 am General Session #3
Beyond Reporting: Learn Better Business Intelligence from Retail's Leadership

Speaker: Mark Cornwell, Vice President of IT Applications, Winn-Dixie Stores Inc.
True enterprise-wide business intelligence can help restaurants track, respond to, and even predict changing business needs. This session enlists the expertise of a retail executive to share proven strategies and a fresh perspective on successful BI. Learn about the cycle of business intelligence, how to better analyze data, how to manage performance, and more.
11:25 am - 12:15 pm
General Session #4
Restaurant Technology Study: Highlights & Analysis

1) Abigail Lorden, Editor-in-Chief, Hospitality Technology
2) Mehmet Erdem, PhD, CHTP, Assistant Professor, UNLV

Hospitality Technology's editor-in-chief and a leading research partner will provide a market update of the hottest trends and technologies affecting the foodservice industry based off of the results of Hospitality Technology's 2011 Restaurant Technology Study. This compelling session will address top POS system features and functions, an update on operators' PCI efforts, drivers for new technology investments and more.
12:15 pm Conference Closing Comments
Lenore O'Meara, Publisher, Hospitality Technology
12:20 pm 2011 MURTEC Concludes