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2010 Restaurant Executive Summit
Michael Tchong
Founder & Trend Analyst
Ubercool Inc.

Michael Tchong is the author of Trendscape 2004 and founder and CEO of Ubercool, the first start-up to combine branded entertainment and social engagement. Michael is also the founder of four other ventures that helped pioneer such emerging trends as desktop publishing, personal communication, Internet research and online marketing. Michael's ability to ride emerging waves early was refined during a career that began at such ad agency icons as DDB and Chiat/Day. As an event producer, Michael reinvented conferences through the use of celebrity appearances and immersive sponsor showcases. His insightful market analysis can be found at Ubertrends.com.