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2010 Multi-Unit Restaurant Technology Conference
Terry Haley
Brand Director
Pei Wei Asian Diner

As Brand Director of Pei Wei Asian Diner, Terry Haley brings more than ten years of marketing, brand management and business experience to his role. He is responsible for the marketing and communications across 167 Pei Wei Asian Diner restaurants in 22 states and support of the soon to be launched Home Menu frozen product for parent restaurant concept, P.F. Chang's China Bistro (NASDAQ: PFCB). In addition, Terry's position within Pei Wei has evolved to include oversight of multiple social media programs and public relations campaigns.

Prior to joining Pei Wei, Terry honed his marketing skills across multiple brands on the Miller Brewing Company roster (now MillerCoors). His responsibilities included Senior Brand Manager on Miller Genuine Draft including managing the introduction of MGD 64 to select test markets, as well as marketing management of Foster's, Henry Weinhard's and the Leinenkugel portfolio. Additionally, Terry began his career in a retail analytics role with ACNielsen.

In 2005, Terry was recognized by Advertising Age in "Marketers of the Next Generation" and in 2006, he was featured in BRANDWEEK's "30 Under 30."

Pei Wei Asian Diner offers a menu of fresh, high-quality Asian cuisine from China, Japan, Korea, Thailand and Vietnam. Providing a comfortable, casual dine-in experience and convenient take-away service, the restaurant concept boasts an array of global flavors including, Japanese Chile Beef Ramen, Thai Mango Chicken and Vietnamese-inspired Caramel Chicken. Pei Wei is a subsidiary brand to P.F. Chang's China Bistro (NASDAQ: PFCB).

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