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2010 Multi-Unit Restaurant Technology Conference

Wednesday, March 10, 2010 / Arrival Day
10:00 am - 8:00 pm Registration Open
12:30 am - 5:30 pm GOLF
* 12:30 pm Shotgun Start
7:00 - 8:00 pm * Exhibit Hall Open
* Welcome Cocktail Reception in Exhibit Hall
Thursday, March 11, 2010 / First Day of Sessions
8:00 am - 6:15 pm Registration Open
8:00 - 9:00 am * Exhibit Hall Open
* Networking Breakfast in Exhibit Hall
9:00 - 9:05 am
LENORE O'MEARA, Publisher, Hospitality Technology
9:05 - 9:55 am
Opening Keynote Address:
"Innovate. Interact. Engage. Connect to Customers in the Mobile Age"
Speaker: Baron Concors, Chief Information Officer, Pizza Hut, Inc.
In this opening Keynote Address, Pizza Hut CIO Baron Concors dives into the MURTEC theme of "Intelligent Innovation" by tackling one of the most revolutionary ways of the past decade to engage customers: mobile communication. Concors shares the strategy behind Pizza Hut's award winning iPhone pizza ordering application and the comprehensive integration strategy that has helped secure its success. He'll discuss what this experience has taught regarding mobile platforms and integration into other systems, application development, consumer engagement and an overall culture of innovation.
10:00 - 10:50 am
General Session #1
Decisions in 10 Seconds or Less: Real-Time Data for Enterprise Intel
Speaker: Brian Pearson, Vice President of Information Services, BJ's Restaurants Inc.

It's a busy night, a server went home sick, and business is picking up. The kitchen is running smoothly and the POS is humming along, but without a reallocation of key resources, your operation might bottleneck at the peak of dinner. Do your restaurant managers have access to exactly the right information to make informed decisions during operating hours? In this session, the VP of Information Systems at BJs Restaurants discusses how to take real-time data from several systems, including the kitchen, labor management, POS and more, and bring it into a central repository for real-time insight. In three seconds, his managers know what's going on, and in 10 seconds, they know what to do about it.
10:50 - 11:40 am
Networking Coffee Break / Vendor Demos in Exhibit Hall
11:40 am - 12:30 pm
Concurrent Sessions Set #1

1-A: Maximum Visibility Inventory Management
Speaker: Charles Banks, Director of IT, Uncle Julio's Corporation

How much visibility into your supply chain, inventory and actual spend does your restaurant really have? In this session, Charles Banks, director of IT for Uncle Julio's Corporation, will discuss his company's technological and strategic approach to inventory and purchasing; a strategy that has allowed Uncle Julio's to achieve nearly a four percent drop in food costs. Get insights into how mid-sized restaurants can gain maximum visibility across the enterprise through a better understanding of portion control, food costs, pricing models, and more.

1-B: PCI in Franchised Environment


  • David Lehn, Vice President of Information Technology, Noodles & Company
  • Chris Schwanz, National Accounts Program Manager, International Dairy Queen Inc.

PCI Compliance continues to pose significant challenges for the franchise community. Causes range from a lack of resources, to confusion surrounding security measures, not enough technology expertise, to general reluctance towards investing in new solutions. In this session, restaurant executives from two different companies, with very distinct success stories, share how they worked with their franchisee communities to achieve compliance.

12:30 - 1:50 pm
(1:10 - 1:50 pm)

Networking Luncheon in Exhibit Hall
* Vendor Demos in Exhibit Hall

1:50 - 2:40 pm
Concurrent Sessions Set #2

2-A: Loss Prevention & Remote Surveillance: Convergence at the POS
Speaker: Thomas Skip Smith, Global Director of Risk Management, Popeyes Louisiana Kitchen

Stop profit loss at the point of sale with technologies aimed at loss prevention and remote surveillance. Tools such as integrated IP video, above-store reporting, and remote access are converging at the point of sale for comprehensive loss prevention and control. A leading restaurant operator shares how its strategic loss prevention strategy, coupled with these and other technologies, has helped the company reduce its monthly shortages.

2-B: Remote Device Management

Moderator: Sean Alexander, Technology Analyst, IHL Group
  • Tom Lindblom, Vice President & CTO, CKE Restaurants Inc.
  • Terry Haley, Brand Director, Pei Wei Asian Diner Inc. 
  • Steve Brooks, Director, Mission Control, Tumbleweed Southwest Grill Inc.

The addition of remote hardware, such as wireless printers, digital signage, kiosks and hand-held order/pay devices, to a restaurant's point of sale operations calls for a comprehensive strategy for managing these tools, both physically and as a part of software integration. In this session, a panel of restaurant operators discusses the technologies, strategies, policies and procedures that assist in management, control and integration of remote devices into the overall environment.

2:45 - 2:50 pm
Golf Awards
2:50 - 3:40 pm
General Session #2
Disaster Planning: Data Back-up and Recovery

Speaker: Frank Daidone, Director of IT, Chipotle Mexican Grill, Inc.

All too often, a back-up plan is made only after there's been fall-out from some unexpected event: a lasting power outage, an outbreak of illness among staff, a security breach, etc. In this session Chipotle's director of technology discusses how IT executives can protect their networks, preserve their data and plan for the unexpected. Topics include data back-up policies, centralization, communication, business continuity, human capital, security and more.
3:40 - 4:25 pm
* Exhibit Hall Open
* Networking Coffee Break in Exhibit Hall
* Editorial Advisory Board Meeting
4:25 - 5:15 pm
General Session #3
POS Platform Innovations: Open Source, Centralization
Moderator: Patrick Forney, POS Product Manager, Independent Purchasing Corporation (IPC) - a SUBWAY Franchisee-Owned Organization
  • Richard Blake, Sr. Mgr., Integrated Restaurant Technology Standards, Burger King Corporation
  • Richard Thomson, Executive VP of IT, Garden Fresh Restaurant Corporation
  • Tripp Sessions, Vice President, Information Technology, Wendy's/Arby's Group Inc.
  • Chris Duncan, Vice President of Administration, Hooters of America Inc.

In this engaging panel discussion, restaurant operators tackle hot topics in point-of-sale platforms: open source, and centralization. Advocates on both sides discuss the benefits and challenges of Microsoft vs. Open Source. The panel will share ideas on the differences, the flexibility, the savings and service between these two approaches and how one approach at the front-end integrates into back-end systems. From there, the panel will also discuss how centralizing the POS and its data are enabling restaurants to do more.

5:15 - 6:15 pm * Exhibit Hall Open
* Cocktail Reception in Exhibit Hall
After 6:15 pm Sponsor Dinners
Friday, March 12, 2010 / Closing Day
7:45 am - 11:55 pm Registration Open
7:45 - 8:30 am * Exhibit Hall Open
* Networking Breakfast in Exhibit Hall
8:30 - 8:35 am
Day Two Opening Comments
ABIGAIL A. LORDEN, Editor-in-Chief, Hospitality Technology
8:35 - 9:25 am
Second Day Keynote
Engaging Your Most Profitable Customers

Speaker: Todd L. Michaud, VP of Information Technology, FOCUS Brands, Inc.

Today's keynote session offers insights for identifying and connecting with your most loyal and profitable guests through more effective customer communications. Todd Michaud, vice president of information technology with FOCUS Brands will detail how to achieve that goal by creating a data-driven architecture that ties together BI, CRM, Loyalty and other systems -- all designed to make customer communications, whether traditional media, social media, email, print or in-store, more effective. 
9:25 - 10:10 am * Exhibit Hall Open
* Networking Coffee Break in Exhibit Hall
* Vendor Demos in Exhibit Hall
10:10 - 11:00 am
General Session #4
Getting Results from Your Social Media Strategy 
Speaker: Michael Friedman, Director Interactive Marketing Services, Darden Restaurants Inc.

Over the past year, social media has become a hot marketing tool, and a popular discussion topic; but most hospitality operators have yet to develop social media initiatives with measurable results. In this session, hear how Darden Restaurants, the world's largest full-service dining company, is using social media for real-world results. In a tactical, how-to session, Darden shares a cross-section of case studies from its brands and tips from social pioneers that identify ways to leverage social media for building CRM, driving local traffic, and more, in both larger and more nimble operating models. The session will also cover ways to use social media internally to drive collaboration.
11:05 - 11:55 am
General Session #5
From Concept to Execution: Building Buy-in with Your CFO, Management Team and Franchisees
Moderator: Phil Mott, Assistant Professor, Kendall College, School of Hospitality Management
  • Tom Hendricks, Vice President of IT, Culver Franchising System Inc.
  • Paul Valle, Chief Information Officer, Papa Gino's Inc.
  • Wayne Lipschitz, Chief Financial Officer, Grill Concepts Inc.
  • Mickey Mills, Sr. Vice President of Operations, BUCA Inc.

In this dynamic panel session, a mix of IT, operations and finance executives will offer insight on how to build support for technology initiatives. In today's tight budgetary times, building a business case and proving ROI is more important than ever before. Learn how to build support from executive management and even franchisees. Topics include: who to engage and when, expanding the definition of ROI, prioritizing initiatives and more.

12:00 pm MURTEC 2010 Conference Concludes

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