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2010 Hotel Technology Forum
Michael Tchong
Founder & Trend Analyst
Ubercool Inc.

Michael Tchong is a transformational catalyst who inspires audiences globally with spellbinding insights into a changing consumer culture. His trademark roller-coaster rides through the "landscape of now" reveal the myriad of opportunities that major market trends provide. He developed his ability to ride emerging waves early at advertising agency icons DDB and Chiat/Day, and then leveraged his talents to help pioneer such emerging trends as desktop publishing, personal communication, Internet research and online marketing. Now he has combined branded entertainment and social media in an ubercool start-up that aims to reinvent America. His Web site is http://www.ubercool.com.

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