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2009 Multi-Unit Restaurant Technology Conference

Monday, March 9, 2009 / Arrival Day
10:00 am - 8:00 pm Registration Open
11:30 am - 5:30 pm GOLF - Cascata Golf Course
* 12:30 pm Shotgun Start
7:00 - 8:00 pm * Exhibit Hall Open
* Welcome Cocktail Reception in Exhibit Hall
Tuesday, March 10, 2009 / First Day of Sessions
8:00 am - 5:00 pm Registration Open
8:00 - 9:00 am * Exhibit Hall Open
* Networking Breakfast in Exhibit Hall
9:00 - 9:10 am OPENING COMMENTS
9:10 - 9:55 am
Opening Keynote Address:
"Emerging Technologies"
Speaker: Don Zimmerman, Sr. Vice President & Chief Information Officer, Wendy's/Arby's Group
Stay on the cutting-edge of technology trends through this compelling keynote address. An industry expert will help restaurant IT executives identify where to look next with regard to their technology initiatives, covering not only guest and restaurant industry trends, but also consumer electronics trends and emerging technologies across the greater IT landscape. This session will take a look at how these next-gen technologies will affect consumer behavior and shape guest expectations, and will discuss the potential application of emerging technologies in the foodservice industry.
9:55 - 10:45 am Networking Coffee Break / Vendor Demos in Exhibit Hall
10:45 - 11:35 am
Concurrent Sessions Set #1
1-A: Solutions Track (case study): "Digital Signage Best Practices"

Speaker: Rob Ireland, Director of IT, Tar Heel Capital

Savvy restaurant operators are leveraging digital signage to communicate with customers and engage with them on a deeper level, both at the drive thru and inside the restaurant. In this session, best practices are shared from a leading restaurant operator, discussing the different types of hardware and software options available, and ways to leverage the solution for the best return on investment.

Attendee ROI

  • Why digital signage? It's role and benefit in restaurants
  • Key software and hardware components for restaurant environments
  • Purchasing and installation best practices 
1-B: Strategies Track: "Maximizing Your Inventory Management Solution"
  • Kristin Struck, Food & Beverage Director, Not Your Average Joe's
  • Tim Shimko, Director, MIS, Not Your Average Joe's
  • TBD 
An enterprise-wide inventory management strategy allows restaurants to control costs and waste through effective use of on-hand product. Combined with a reliable forecasting model and inventory management technologies, restaurants can realize dramatic reductions in their monthly spending. In this session, a leading restaurant operator will discuss best practices for restaurant IT departments to optimize their inventory management solutions.

Attendee ROI:
  • Integrating inventory management into your back-office solutions
  • Reporting best practices
  • The role of web apps, remote access and other Internet-based tools
11:40 am - 12:30 pm
Concurrent Sessions Set #2
2-A: Solutions Track: "Table Side Ordering & Payment: A Case Study of Success"
Speaker: Joel Sierra, Vice President/Director of Technology, Worldwide Concessions
Tableside ordering and payment is proving itself as a means for restaurant operators to boost employee productivity, reduce errors, and improve customer service. In this session, a leading restaurant operator will share their success with tableside ordering and payment, focusing on key deployment tips, specific best practices for selecting a technology, and integrating the system into the point of sale.

Attendee ROI
  • Understanding the proven benefits of tableside ordering and payment
  • Overcoming typical deployment challenges
  • Key questions to ask of your technology vendors to ensure success
2-B: Strategies Track: "What, Why and How of Virtual/Cloud Computing"

Speaker: James Lux, Vice President, Information Technology & Operations Support, Unidine Corporation
Cloud computing, AKA "virtual" computing: what exactly is it and what are the benefits to different types of restaurant operators? In this session learn the answers to those questions and far more. Cloud computing will be defined, and research into the three cloud-computing models -- software, infrastructure and platform -- will be presented to provide you with an understanding of how each model might work for your organization. At least one success story for each model will be noted, as well as TCO benefits. Finally, learn which model Unidine Corporation selected and why.

Attendee ROI

  • Clear definition of "virtual / cloud" computing
  • Research into the three cloud computing models and TCO benefits
  • One company's perspective on selecting the model that is right for them
12:30 - 1:55 pm
(1:10 - 1:55 pm)

Networking Luncheon in Exhibit Hall
* Vendor Demos in Exhibit Hall

1:55 - 2:00 pm Golf Awards
2:00 - 2:50 pm
General Session #1
"Kiosk Installations: What Works and What Doesn't"
Moderator: Abigail Lorden, Editor-in-Chief, Hospitality Technology

  • Kevin Verde, CIO, Jason's Deli
  • Michael Verdesca, Vice President of Systems, Jack in the Box Inc.
Kiosks continue to be one of the best technologies restaurant operators aren - fully leveraging - but the tide is beginning to turn as more operators roll out deployments and learn best practices for successful installations. In this session, senior technology executives from Jack in the Box and Jason's Deli will provide brief presentations on their companies' experiences with self-service kiosks before sharing their experiences with what works, and what doesn't in a moderated Q&A segment that will also include questions from the audience.

Attendee ROI
  • The importance of having an employee "host" your kiosk
  • Best locations for kiosks within the restaurant
  • Software and interface best practices
2:55 - 3:45 pm
General Session #2
"Online & Next-Gen Ordering"
Speakers: Curtis Stalnaker, IT Administrator, Godfather's Pizza 
Technology is enabling restaurants to form relationships with their customers that go well beyond traditional channels, in particular how guests order and pay for their purchases. Godfather's Pizza is capitalizing on the opportunities presented by online ordering, and as such is seeing a 30-percent increase in average ticket orders over in-store sales. In this session Curtis Stalnaker, Godfather's top technology executive, offers insights on the company's experience with online ordering. Topics include: assessing needs and finding the right solution; franchisor/ franchisee considerations; and strategies for success in a large-scale rollout. This session will also look at other "next-generation" ordering solutions that enable a new kind of customer/brand relationship. The possibilities might surprise you: social networking, texting, television, video games, and beyond. There are lots of next-gen-ordering ideas, but which ones make sense and which technologies need to be in place to make them possible? In this session and the Q&A that will follow, these questions and others will be raised and discussed.

Attendee ROI
  • Insights from Godfather's Pizza's online ordering initiative
  • How to use technology to enable next-gen customer relationships and ordering
  • Examination of next-gen ordering opportunities and obstacles
3:45 - 4:30 pm * Exhibit Hall Open
* Networking Coffee Break in Exhibit Hall
4:30 - 5:15 pm
Day One Closing Keynote
"Innovation Management"

Speaker: Jonathan Bridges, VP / Information Technology & CIO, Chick-fil-A Inc.

Innovation has been a buzz word in the IT sector for some time, but to be successful IT executives must have a keen ability to manage the innovation process. In this insightful keynote address, Chick-fil-A's CIO Jonathan Bridges will share insights into innovation management, discussing the core elements of innovation success, and the potential points of failure that can derail your innovation initiatives. Topics will include: positioning IT as a solution center, not a cost center; best practices for innovation management; the importance of senior executive commitment to IT initiatives; innovation in today's economic climate; and what's next at Chick-fil-A. Join us for a day-closing keynote that's sure to provide you with insights you can take back and apply to innovation management at your company.

Attendee ROI:

  • Gain an understanding of what innovation is, why it matters, why it's difficult
  • Hear real-world, case study examples of innovation success from within, and outside food service
  • Learn core success factors and risk factors of the innovation management process 
5:15 - 6:15 pm * Exhibit Hall Open
* Cocktail Reception in Exhibit Hall
After 6:15 pm Sponsor Dinners
Wednesday, March 11, 2009 / Closing Day
7:45 am - 12:00 pm Registration Open
7:45 - 8:30 am * Exhibit Hall Open
* Networking Breakfast in Exhibit Hall
* Editorial Advisory Board Breakfast
8:30 - 8:35 am

Day Two Opening Comments

8:35 - 9:25 am
Second Day Keynote
"Building a Foundation of Franchisee Innovation"

Speaker: Brad Sheriff, Vice President of Brand Technology, Sonic Drive-In
Sonic is a heavily franchised operation -- 20% corporate and the remainder franchisee. For many years, Sonic corporate didn't have a developed technology strategy within its franchise business. However now, going on five years, Sonic has been embracing technology as the means of engaging franchisees for the purpose of building a franchisee foundation of innovation. With homogenized brand technology applications Sonic has been building trust, allowing debate and driving efficiency in execution with higher-impact results across its franchisee base and the entire company. One key result is the easy flow of innovation up and down the ideation pipeline. In our MURTEC 2009 closing keynote learn the meaning of the concept "brand technology" and how Sonic is leveraging that to allow franchisees to drive the majority of the company's innovation and creative ideation.

Attendee ROI
  • Learn how to use technology to drive and capture innovation from the franchisee side of your operations
  • Learn how to maximize franchisee innovation across the enterprise 
  • Learn the strategies and benefits of taking a holistic approach to the franchised side of the business 
9:25 - 10:10 am * Exhibit Hall Open
* Networking Coffee Break in Exhibit Hall
* Vendor Demos in Exhibit Hall
10:10 - 11:00 am
General Session #3
"POS Integration: Front-of-House meets Back-of-House"
Moderator: Mike Hess, President, Global Tech Partners

  • John Townsend, VP/Corporate Services, Islands Restaurants
  • Jeff Moretz, Director of Application Development & Support, Whataburger, Restaurants LP
  • Chris Duncan, Vice President of Administration, Hooters of America Inc
The restaurant point-of-sale is expected to do far more than process transactions. Today's POS systems must be robust and offer such functionality as accounting, labor management, business intelligence, CRM, loyalty programs, and more. But beyond features and flexibility, the key to a well-run POS is its integration with other restaurant systems. From the point-of-sale to back office solutions, technology systems are most effective when fully integrated, providing operators with a holistic view of guest trends and restaurant operations. In this panel discussion, a group of restaurant IT executives will discuss key strategies for fostering system integration from the POS to back-of-house.

Attendee ROI 
  • POS integration best practices
  • Leveraging internal teams for systems integration
  • Optimizing vendor relationships in the integration process
11:05 - 11:55 am
Closing Keynote
"Conquering PCI" 

Speaker: David Taylor, CISSP, Founder, PCI Knowledge Base
Restaurant operators consistently list PCI compliance as one of their top business and technology challenges. From general confusion over understanding the standards, to challenges associated with data encryption, the restaurant industry continues to look for assistance in meeting compliance requirements. In this session, a leading restaurant operator will discuss the primary roadblocks that stand in the way of compliance and offer valuable insights for overcoming them, ultimately creating a secure payment environment.

Attendee ROI

  • Identifying and overcoming primary compliance obstacles
  • PCI and wireless payment
  • Security beyond the PCI requirements
12:00 pm MURTEC 2009 Conference Concludes

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