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2008 Multi-Unit Restaurant Technology Conference

Wednesday, March 12, 2008 / Arrival Day
11:30 am - 5:30 pm GOLF
*12:30 Shotgun Start
3:00 - 8:00 pm Registration Open
7:00 - 8:00 pm * Exhibit Hall Open
* Welcome Cocktail Reception in Exhibit Hall
Thursday, March 13, 2008 / First Day of Sessions
7:30 am - 5:00 am Registration Open
7:30 - 8:30 am * Exhibits Hall Open
* Networking Breakfast in Exhibit
8:30 - 8:40 am

Opening Welcome Comments & Golf Awards

8:40 - 9:25 am

Opening Keynote Address

KEYNOTE SPEAKER: Dan Sheehan, CIO, Dunkin' Brands, Inc.

Dan Sheehan, CIO of Dunkin Brands, presents a compelling presentation on this year's conference theme, offering an executive level approach to strategizing for business growth. The key to enabling growth, according to Sheehan, is having the correct platform in place and then building on that platform to leverage current and future I.T. investments. Hear how this approach has helped Dunkin Brands stay at the top of its highly competitive niche.

Attendee ROI:

  • Creating sustainable growth goals
  • Identifying the correct platform for your business model
  • Integrating innovative IT, such as digital marketing, Internet with store and employee satisfaction tools, into that platform
9:25 - 10:15 am Networking Coffee Break / Vendor demos in Exhibit Hall
10:15 - 11:05 am

Concurrent Sessions Set #1

1-A: Strategies Track

Speaker: Tripp Sessions, Director of Information Technology, Zaxby's Franchising, Inc.

As the restaurant industry grapples with an immanent workforce shortage, it's never been more important to maintain a stable, satisfied employee base. Learn how advances in technology can help restaurants facilitate successful labor management and training. Discover the tools to attract and retain your best and brightest employees, who are ultimately the keys to future growth.

Attendee ROI:

  • Learn about new, I.T.-based training tools, including iPod, customized video and Web-based training
  • Techniques for helping staff use I.T. investments to full potential
  • Labor management and scheduling best practices, including methods for collecting and storing employee information

1-B: Solutions Track

Speaker: Tom Streveler, Director, In-Store Technology, Kahala Corp

The point of sale is like the central nervous system of a restaurant. It connects operations at the front and back of the house, and communicates with multiple systems across an enterprise. Tom Streveler of Kahala-Cold Stone shares best practices for successfully integrating the point of sale with other systems, in turn leveraging the technology for optimum performance.

Attendee ROI

  • The legacy system challenge
  • POS support options
  • Creating an integration platform for future expansion
11:05 - 11:15 am Transition break
11:15 am - 12:05 pm

Concurrent Sessions Set #2

2-A: Strategies Track

Speaker: Karen Bird, VP Restaurant Information Solutions, Brinker International

Compliance with the Payment Card Industry (PCI) Data Security Standard is a top priority initiative for many restaurant companies, and continues to present challenges. Go inside the standard with an industry executive, and learn about PCI-issues for the restaurant industry and how to overcome them. Discover how to tell if your vendor partners are in compliance with standards and ways to work with them to achieve maximum security.

Attendee ROI:

  • Risk factors unique to the restaurant industry, including merchant level and online factors
  • When and where security breaches are more likely to occur
  • Ways to leverage internal resources and vendor support for maximum efficiency

2-B: Solutions Track

Speakers: John Thompson, VP Information Technology, CARA Operations Limited

Wireless technology is benefiting restaurant owners by allowing them to take something that was once a stationary process, and going mobile. Join CARA Operations, who will share their story about new, innovative uses for wireless technology. These technologies may include: pay-at-table, wireless order taking, wireless server paging, wireless access for guests, line busting and more.

Attendee ROI:

  • New applications for wireless networks
  • Best practices for implementation (access points, bandwidth issues, etc.)
  • Building a scalable network for future expansion
12:05 - 1:45 pm

Networking Luncheon in Exhibit Hall
* Including 13 Topic Tables

(1:00 - 1:45 pm) * Vendor Demos in Exhibit Hall
1:45 - 2:35 pm

General Session #1


Speakers: Tom Janus, VP IT, Cosi, Inc.  

As the number of unique restaurant concepts continues to grow, it becomes increasingly important to offer your guests value in the form of a loyalty program. But not all loyalty programs are created equal. Some have better redemption rates, other are adept at curtaining fraud. Tom Janus, VP of IT from Cosi, will address these issues and more as he offers a roadmap for creating a successful loyalty program from the ground up, with a focus on collaboration from across the enterprise.

Attendee ROI:

  • Identifying if, when, and the type of loyalty programs that are right for your business
  • Program parameters that boost appeal to users and probability of success
  • Striking a balance between creating incentives and giving away the store
2:40 - 3:30 pm

Concurrent Sessions Set #3

3-A: Strategies Track

Speaker: Roxanne Amidon, Sr. Director, Technology Innovation & Strategy, Wendy's International, Inc.

While the term business intelligence is new to the restaurant industry, its objectives and goals have been a part of restaurant operations for decades. In this session, attendees will gain an understanding of the formal definition of business intelligence and how it relates specifically to the restaurant industry. Roxanne Amidon of Wendy's shares how a centralized hub strategy, when offering a complete picture of the enterprise, aids in accelerating business growth.

Attendee ROI:

  • Learn the difference between data and actionable information
  • Service oriented architecture and the BI hub
  • Data collection techniques

3-B: Solutions Track

Speaker: Luis Oliveira, VP Information Technology, Joe's Crab Shack Holdings, Inc.

An efficient kitchen is instrumental in achieving high guest satisfaction. This session will dive deep into kitchen technology, examining solutions that streamline operations, and keep orders running smoothly, correctly, and on time. Topics may include menu/recipe cards, video monitors, language/communication tools, and ways to integrate kitchen technology into the point of sale.

Attendee ROI:

  • Top challenges in today's kitchens
  • Solutions and technologies that address those challenges
  • Tying kitchen technology into other systems such as POS and table management
3:30 - 4:10 pm * Exhibit Hall Open
* Networking Coffee Break in Exhibit Hall [Amazon A-F
4:10 - 5:00 pm

Day One Closing Keynote


Speaker: Frank Hood, CIO, Quiznos

Franchisors and franchisees that can leverage their I.T. resources effectively stand to gain tremendous benefits for both parties. Quiznos will share their visionary approach for balancing their needs and resources, and determining the strengths that both sides bring to the table when it comes to I.T. investment and decision making. Learn how to streamline operations, the supply chain, enterprise management and more.

 Attendee ROI

  • Identifying areas for collaboration and partnership
  • When to be the leader versus the follower
  • Creating a positive culture
5:00 - 6:00 pm * Exhibit Hall Open
* Cocktail Reception in Exhibit Hall [Amazon A-F]
After 6:00 pm Sponsor Dinners
Friday, March 14, 2008 / Second Day of Sessions - Closing Day
8:00 am - 12:30 pm Registration Open
8:00 - 9:00 am * Exhibit Hall Open
* Continental Breakfast in Exhibit Hall

9:00 - 9:05 am


Day Two Opening Comments

Second Day Keynote

Keynote Speaker: Patrick Piccininno, VP, Information Technology, IHOP Corp.

The 2007 acquisition of Applebee's by IHOP created one of the largest full service restaurant companies in the world.  The deal brought together two distinctly unique business units.  Hear from IHOP's Patrick Piccininno, Vice President, Information Technology how innovation facilitates integration.  Piccininno is the architect of a three year strategy designed to create synergy among disparate systems, processes, and cultures.  He will share the company's integration story - and a host of best practices - for overcoming challenges and finding opportunity in technology integration.

Attendee ROI:

  • Identifying and leveraging proven core competencies
  • Creating synergy and 100 percent pollability across two distinct POS systems
  • Optimizing technology integration across a highly-franchised business model
9:55 - 10:40 am * Exhibit Hall Open
* Networking Coffee Break in Exhibit Hall [Amazon A-F]
* Vendor Demos in Exhibit Hall
10:40 - 11:30 am

General Session #2 [Panel]

Speakers (3):

  • Marina O'Rourke, Director of Retail Technology, Subway Restaurants Worldwide
  • Rocco Savino, Asst. Director of Retail Technology, Subway Restaurants Worldwide
  • Joe Sawyer, Multi-unit Owner, Subway Franchisee (IPC)

Moderator: Dr. Pearl Brewer, Professor & Executive Director of Graduate Studies, UNLV William F. Harrah College of Hotel Administration

I.T. initiatives are only as successful if they are supported at all levels of the organization, from executive management to the front-lines. Most companies, however, neglect to include unit and regional level employees in the decision-making process. In this innovative approach to a panel discussion, three employees from across the organization share their perspectives on how to foster employee support of I.T. initiatives. Corporate, regional, and unit level employees come together for a compelling conversation on the challenges each face, and strategies for gaining company-wide support.

Attendee ROI

  • The role of a steering committee in the decision making process
  • How to foster employees investment in new initiatives
  • Tactics for communicating the benefits of I.T. projects
11:35 - 12:25 pm

General Session #3


Speaker: Nolan Bushnell, CEO, uWink, Inc.

Join entertainment and restaurant visionary Nolan K. Bushnell for a compelling glimpse into the future landscape of technology in the foodservice industry. Founder and former CEO of both Atari and Chuck E. Cheese, Bushnell's latest venture is the concept restaurant uWink. At this experiential establishment, guests can upload photos for display onto larger-than-life projection walls while ordering meals via touch screen terminals placed at each table. The terminals also facilitate game-play and communication with other diners. Nolan will share insights into uWink's successes, challenges, and potential, along with his perspective on emerging technologies that are expected to take hold in the coming decade, and how they will impact the hospitality industry.

Attendee ROI:

  • A look at new technologies that will impact the restaurant industry
  • Success stories and lessons learned on testing some of these technologies
  • Executive insights into which technologies hold the most promise in the short term, and where to invest I.T. dollars
12:25 pm * Note: Attendees will pick up box lunches at the end of the session
12:25 pm MURTEC 2008 Conference Concludes

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